TOP 5 SELLING HAWAIIAN SHIRTS
Top Five Hawaiian Shirts For Hawaiian
Our national love affair with Hawaiian shirts has made an informal
institution of Hawaiian shirt Friday at the office. Here are
the top 5 Hawaiian shirts in the US.
It's another casual Friday at the office. You want to wear
casual clothes, but don't want to wear a less-than-casual tee
shirt. What do you do?
Before there was "Casual Friday", there was "Hawaiian Shirt
Friday". Employees could wear bright colors and bold patterns
to lighten up the corporate-beige or institution-grey cubicles
they worked in. It was a good head start on the weekend.
To help you choose a Hawaiian shirt, and without going into
specific numbers, we broke down our sales from the past year
by category. The numbers are in:
#5 - Automotive themes. 6% of you out there love your cars
and motorcycles so much that you want to wear them too. There
are shirts for Nissan Z lovers, Corvettes, Pontiacs, and vintage
transportation like Woody wagons. If you love your ride, this
is a good place to start.
#4 - Geometric patterns. 11% of customers went for postcard,
glyph shirts, batiks and the like. This is the original Hawaiian
shirt, predating the advent of European culture to the islands.
In those days, traditional Hawaiian clothing was based on glyphs
and geometric designs printed on a fabric of pounded bark itself
called 'Tapa'. Today's tapa shirt is likely to be a thick cotton
or rayon fabric.
#3 - Novelty prints. 15% of Hawaiian shirt wearers fall into
this catch-all category. It includes party designs, pinups,
sports, beer and wine, festivals, musical instruments, and location
themed shirts. This category is anything that would appeal to
a specific activity, place, or group. We once had a wildly popular
Mexican Day of the Dead shirt with dancing skeletons that had
people asking for it a year after it was discontinued.
#2 - Floral prints, 27.5%. Gone are the floral shirts that
would cause you to put the back of your hand over your eyes…
if you want those you will need to buy a vintage Hawaiian shirt
(15% of sales were 'vintage'). Today's aloha florals is easy
on the eyes and entirely appropriate for men. Hibiscus flowers
have become almost synonymous with Hawaii.
Before getting to number one, a quick note on a few things
that did not make the top five list. We were surprised that
less than 4% wanted nautical/surfing themes and less than 2%
purchased aviation themed shirts, some of the boldest we have
at our Hawaiian shirt store. And the top Hawaiian
#1 - Foliage prints at 35.2%! Everyone loves palms, banana
trees, and lush tropical vegetation that we only see on vacation.
Foliage shirts send notes of happy times without clamoring for
attention. And manufacturers are aware of our longstanding preference
for foliage designs, putting their best designers to work and
printing with multiple colors in the prints for depth and beauty.
Foliage prints constitute almost all of our bulk orders, which
were not included in the tabulation of this list.
Wear your Hawaiian shirt with pride! Remember, with aloha in
the office, the weekend is only a day away.